Important to note that Russia targeted existing vulnerabilities in U.S. society. This wouldn't have worked w/o a receptive audience... 1/
Racist ads demonizing Black Lives Matter, Muslims, immigrants, etc only resonated because those sentiments already existed in America...2/
Russia exploited sexism just like they exploited racism in American society. 3/
Russian propaganda resonated b/c it built on preexisting beliefs. America was a receptive audience for their bigoted messages. 4/
Russia didn't have to *change* people's minds. People were more than happy to spread fake news demonizing groups they already hated. 5/
It's not a coincidence that Russia jumped in on the NFL controversy.
This. Is. What. They. Do.
If you want to influence behavior, you have to target attitudes & norms first. That's what this is. That's how you influence an election. 7/