It's been a long campaign but it's all finally paid off. I just became the mayor of @Foyles on @foursquare. foursquare.com/v/foyles/4ac51…
Waterstones
It was a tough fight. We'd like to thank everyone who supported us through the tough times. We'll make some mayoral announcements later.
Waterstones
@WstonesOxfordSt Hahaha! That's terrific. How very guerrilla of you.
Faber Academy
As @foursquare mayor of @Foyles, we hereby pronounce that the company will now be known as Foyle's.
Waterstones
@FaberAcademy Thank you, Academy. We couldn't have done it without your constant flyering.
Waterstones
As the official @foursquare mayor of @Foyles I decree that all their employees must immediately change their surname to 'Waterstone.'
Waterstones
@FaberAcademy Don't tell us you were part of this deceit? We expect it from @WstonesOxfordSt but not from you!
Foyles Bookshop
@Foyles @WstonesOxfordSt We had nothing to do with it! Of course we didn't! I don't even know what SquawFair is!
Faber Academy
@Foyles @FaberAcademy Such insolence. As your mayor I command you to leave Academy alone.
Waterstones
@WstonesOxfordSt @Foyles *cowers* One day, I'll write this mis-mem.
Faber Academy
@WstonesOxfordSt @FaberAcademy It's okay, we're too heartbroken to go on any way #packyourbagswe'regoingonaguilttrip
Foyles Bookshop
@Foyles @WstonesOxfordSt Truth is, it means that WSOSt have been buying their books from youse guyses. This is love, not war.
Faber Academy
Our next ruling as @foursquare mayor of @Foyles is that all staff members wear t-shirts with '#ff @WstonesOxfordSt' written on them.
Waterstones
@WstonesOxfordSt @foursquare @Foyles Even on Thursdays? This is anarchy you're implementing. Anarchy I tell you!
Anna Frame
@annaframe Especially Thursdays.
Waterstones
It's difficult being mayor. A throne of books isn't as comfortable as you'd think and the novelty of unlimited meal deals wears off quickly.
Waterstones
'Sir, sir,' says a man in a poorly fitted jester outfit, 'what am I?' He does a poor impression of an owl reading a book about pizza.
Waterstones
I tire of his games and send him away. He's replaced by an acting troupe who dramatise Justin Bieber's tweets. They are atrocious.
Waterstones
'Love your mom! Always believe in yourself!' an actor shouts seconds before my mayoral guard takes them away. It is awful being mayor.
Waterstones
I remove my crown, the pressure of office is relieved. Someone else can have it. I walk out, never to check in again.
Waterstones