1. Exquisite Tweets from @lukew, @pepijngieles, @ccollingridge, @andersmg, @mrjoe, @imJackH, @blindpiggy, @lmjabreu, @bjankord, @bramwillemse, @TimothyWhalin, @bijanv, @ryanshafer, @dmustafic

    lukewCollected by lukew

  2. @lukew I didn't realize before I researched my designs, but still lots of people don't know what the icons means.. And must be able to nav..

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    pepijngieles

    Pepijn Gieles

  3. @lukew Maybe...@mrjoe was tweeting just this week about how poorly that icon was being understood in usability testing.

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    ccollingridge

    Chris Collingridge

  4. @lukew In my mobile testing a surprising no. of ppl dont know the icon that well. So I've added "Menu" sometimes. Depends on the users.

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    andersmg

    Anders Matre Gåsland

  5. @lukew @ccollingridge @andersmg tested the hamburger with 15 users. 3 got it but thought it was an “Apple” thing.

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    mrjoe

    Joe Leech

  6. @mrjoe interesting, I had your concerns and all 10 knew exactly what it was. Different demographic I guess /@lukew @ccollingridge @andersmg

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    imJackH

    Jack Holmes

  7. @imJackH @lukew @ccollingridge @andersmg 25 to 55yrs, all smart phone users, all bought something online in the last month.

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    mrjoe

    Joe Leech

  8. @mrjoe mine were 30-50yrs senior people in large organisations all smart phone users and online shoppers / @lukew @ccollingridge @andersmg

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    imJackH

    Jack Holmes

    @mrjoe in the last study. But done other studies and replicated the result of it not being a problem. @lukew @ccollingridge @andersmg

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    imJackH

    Jack Holmes

  9. @andersmg @lukew I've also found this to be true. Adding a b/g colour to the icon helped to make it more "button-like".

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    blindpiggy

    Aaron Awad

  10. @andersmg @lukew on iOS use a Tab bar: recognizable, direct, reflects state (selection+badges). There's a good reason why in the iOS HIG.

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    lmjabreu

    Louie A.

    @andersmg @lukew also: burger now conflicts with iOS 7 navigation metaphor/gestures. What I've observed is that apps using burgers

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    lmjabreu

    Louie A.

  11. @lukew You'd be surprised how many users aren't familiar with the hamburger icon meaning menu/navigation.

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    bjankord

    Brett Jankord

  12. .@bjankord I'm not surprised. that's why you use text/label and not some modal, overlay blocker that show sup once.

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    lukew

    Luke Wroblewski

  13. @lukew Yes, I would highly recommend a label, something as simple as 'Menu', instead of a hamburger icon.

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    bjankord

    Brett Jankord

  14. @andersmg @lukew Same here. Depending on the target audience I add 'menu', because only web savvy people know what the hamburger does..

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    bramwillemse

    Bram Willemse

    bramwillemse

    Bram Willemse

  15. A label for "menu" and a teach screen for where navigation is, @nbc? I wonder if this came from user feedback... pic.twitter.com/zlWLTXAARh

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    TimothyWhalin

    Timothy Whalin

  16. @lukew We also had to start labelling the icon with ‘Menu’. User testing showed older demographic 35+ didn’t know the icon at all

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    bijanv

    Bijan Vaez

  17. @lukew our research shows that it depends on the age group. Most under ~35yo knew it well.

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    ryanshafer

    Ryan Shafer

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  20. @lukew Our usability suggested to put a "button" treatment around the three-bar icon as 9 out of 10 user had no idea what those were.

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    dmustafic

    Damir Danny Mustafic