It's important to realise many of these articles are written by software, and "Evelyn Cheng" isn't a real person, but is an amalgam character. There's no way a human could be this stupid, or lie so shamelessly. Computers don't feel shame, and will say what they're told to say.
This amalgam character's auto generated twitter timeline is a series of identically formatted links to robot generated churnalism, designed to pour traffic on to bogus PR articles. In the future, these accounts will appear to be conversational, and may answer replies.
Thankfully, real people are very adaptive, and the introduction of software generated journalism will make people even more sceptical and hardened against lies. No one will believe anything that can't be directly proved. Now that we have Bitcoin, the money is always provable.