Using the iPad to re-invent how you show content turned out to be beyond publishing companies. Partly execution and partly economics.
So we ended up with few really great newsstand apps. But the problems people tried to solve remain.
Immersive reading instead of people reading one story at a time. Quick loading without the overhead of the web. Discovery. Revenue models.
Apple News, like both FB and all the mostly-failed aggregator apps, aims at solving both reading experience and discovery.