1.May-ism is hard to define. It’s an inclusive but exclusionary approach. “Ordinary British families” are included…
2.…and the outsiders are immigrants, “elites” and perhaps the top of the city & business.
3. (Very) Tough approach to immigration coupled with a focus on housing & industrial policy, less emphasis on “sound money”.
4. It’s not traditional centre ground stuff. But it’s a clear pitch to winning 40-45% in a general election.
5. On one level - it's a bet that migration, security & identity matter more to politics than economics in the next decade.
6. In some ways the big question is: will Brexit leave much space for the rest of the agenda?