1. Exquisite Tweets from @BenBajarin, @benedictevans

    PreoccupationsCollected by Preoccupations

    Apple has two products which push the limits of miniaturization. Watch and AirPods. Super relevant lessons they are learning for the future.

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    BenBajarin

    Ben Bajarin

    It doesn’t matter your opinion of the validity of Apple Watch. What matters is the lessons learned producing that product at scale.

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    BenBajarin

    Ben Bajarin

  2. Posit: Apple Watch is a testbed for Apple Glasses. Materials, miniaturization, semiconductors, battery...

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    benedictevans

    Benedict Evans

    Conversely, Apple touch bar & MSFT dial: marginal optimization of mature, end-of-s-curve products

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    benedictevans

    Benedict Evans

  3. Seriously, the Siri experience with AirPods vastly improves the voice first experience with Siri on so many levels.

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    BenBajarin

    Ben Bajarin

    I feel confident in saying, all those who have been worrying about Apple’s ability to surprise and delight will be pleased with AirPods.

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    BenBajarin

    Ben Bajarin

    Very quickly you realize the AirPods are so much more than just earphones. The Siri integration makes them feel like computers in your ear.

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    BenBajarin

    Ben Bajarin

    AirPods are “just” bluetooth headphones about as much as the Apple Watch is “just” a watch and iPhone is “just” a phone.

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    BenBajarin

    Ben Bajarin

  4. Apple's AirPods are the most Apple-like product in years. Seamless magic that just works.

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    benedictevans

    Benedict Evans