1. Exquisite Tweets from @tomcoates

    blechCollected by blech

    I've spent years telling people not to put points and score boards in their software because it distorts social software and gets gamed.

    Reply Retweet Like

    tomcoates

    Tom Coates

    Now, low-grade, poorly thought-out gamification is the trend of the moment and it's sort of driving me nuts.

    Reply Retweet Like

    tomcoates

    Tom Coates

    I absolutely applaud people who are looking for new ways to make their service playful and fun - but competition != play *or* fun.

    Reply Retweet Like

    tomcoates

    Tom Coates

    Competition can be an incredible *disincentive* to participate - when only one person can win out of thousands, why play the game?

    Reply Retweet Like

    tomcoates

    Tom Coates

    My advice for anyone interested in gamification is to think about play, competition with oneself, thousands of different win states.

    Reply Retweet Like

    tomcoates

    Tom Coates

    And of course to listen to some of the really good people who are expert at this kind of thing - @avantgame, @danhon, @neb, @stewart etc.

    Reply Retweet Like

    tomcoates

    Tom Coates

    Finally, any professional will tell you games have a shelf life. If the game is the only reason someone is using your service, it's broken.

    Reply Retweet Like

    tomcoates

    Tom Coates

    If you doubt my thesis by the way, think about the last time you were hideously mismatched in a game. Was it fun?

    Reply Retweet Like

    tomcoates

    Tom Coates

    And think about how you use Flickr or Twitter. Is you goal to win? Or is building social bonds and self-expression a pleasure too?

    Reply Retweet Like

    tomcoates

    Tom Coates